Tuesday, May 19, 2020

Isolation in Mary Shelleys Frankenstein Essays - 1399 Words

Isolation in Mary Shelleys Frankenstein Mary Shelleys novel, Frankenstein, has several themes imbedded in the text. One major theme is of isolation. Many of the characters experience some time of isolation. The decisions and actions of some of these characters are the root cause of their isolation. They make choices that isolate themselves from everyone else. However, other characters are forced into isolation for reasons that are not in their control. The actions of another cause them to experience loneliness. The story begins with Robert Walton writing to his sister, Margaret, about his voyage to an undiscovered place. In these letters, as the voyage gets underway, he writes of his loneliness. Letter II states, ?I have†¦show more content†¦Upon hearing Frankenstein?s story, Walton understands that he is heading in the same direction that led Frankenstein to where he is at. He states, ?I cannot lead them unwillingly to danger (Hunter 151; ch. 7). He recognizes that Frankenstein had put many people in harms way without them even knowing. He chooses to step away from this isolation and allow his crew to return from danger. Victor Frankenstein also chooses his isolation. He becomes so caught up in his studies and in the creation of this monster (or ?human being?) that he becomes ill from the confinement. He first initiated this isolation with the desire to be the only one to create life. He desires to be set apart from other scientists and to be called ?father.? He relates to Walton that he ?seemed to have lost all soul or sensation but for this one pursuit? (Hunter 32; ch.3). He admits to neglecting his family saying that he was ?caused ? to forget those friends who were so many miles absent (Hunter 33; ch.3). While doing so, he rationalizes these feeling by saying ?[his] father would be unjust if he ascribed [Frankenstein?s] neglect to vice or faultiness? (Hunter 33; ch.3). Frankenstein pushes the blame of disregarding his own family onto his father and the pursuit of knowledge. He chooses to not accept responsibility for ignoring those closest to him. He chooses to be apart from all of them. After returning home, Frankenstein?s isolation continues due to him knowingShow MoreRelatedEmotional Isolation in Mary Shelleys Life and in Frankenstein1159 Words   |  5 Pages Emotional isolation in Frankenstein is the most pertinent and prevailing theme throughout the novel.   This theme is so important because everything the monster does or feels directly relates to his poignant seclusion.   The effects of this terrible burden have progressively damaging results upon the monster, and indirectly cause him to act out his frustrations on the innocent.   The monsters emotional isolation makes him gradually turn worse and worse until evil fully prevails.   This theme perpetuatesRead MoreEssay on Alienation and Isolation in Mary Shelleys Frankenstein1110 Words   |  5 PagesAlienation and Isolation Alienation and isolation have been apparent in society since the beginning of man. When an individual stumbles outside the realm of social normality they are viewed as degradation to society or a threat to normal society.(â€Å"Truthmove† 2012) In the gothic tale of Frankenstein, Mary Shelley frequently displays the many different forms of alienation. Victor Frankenstein and his creation were two of the characters in this book that went through alienation and isolation. VictorRead MoreIsolation as a Key Theme in Mary Shelleys Frankenstein Essay1060 Words   |  5 PagesIsolation as a Key Theme in Mary Shelleys Frankenstein A key theme of isolation is The Modern Prometheus. Prometheus was a son one of the last Titans. He was isolated like Frankensteins creature, as Prometheus stole fire from Zeus and gave it to a man, one of the sons of God. Victor Frankenstein gave life to the monster and was isolated for his creation, as God only creates life. In the Modern Prometheus, fire was a gift from Zeus similar to life as a gift from GodRead More Loneliness and Isolation in Mary Shelleys Frankenstein Essay examples1846 Words   |  8 Pagespeople and places. One prime example of isolation is Adam, the man [formed] from the dust of the ground [by the Lord God] (Teen Study Bible, Gen. 2.7). After committing the first sin he secludes from the Garden of Eden to work the ground from which he had been taken (Teen Study Bible, Gen. 3.23). This isolation strips Adam from his protection and wealth the garden provides and also the non-existence of sin. Mary Shelley, the author of Frankenstein, is able to relate to the story of Adam andRead MoreMary Shelleys Frankenstein. The themes of giving birth and creating life, isolation and alienation and family and kinship.2078 Words   |  9 Pagesstate thoughts and answer questions concerning the famous book Frankenstein by Mary Wollstonecraft Shelley. The story has been a huge influence on the genre of gothic novels, on female writers and on movie makers. Its themes have fascinated the literature scene and inspired other authors. This is why I would like to introduce the main themes leading through the story. I will focus on the themes of giving birth and creating life, isolation and alienation and family and kinship. I will give a short overviewRead MoreMary Shelley and Flannery OConnor: Gothic Isolationists1724 Words   |  7 Pagesdeveloped into a 19th century phenomenon. The success of this dominant genre in England is frequently attributed to Mary Shelley. Despite its success during this time period, gothic fiction ceased to be a dominant genre by the Victorian Era. However, in many ways it had now begun to enter into its most ingenious phase. This paper will analyze the influence of Mary Shelley’s novel Frankenstein on Flannery O’Connor’s work, specifically her novel Wise Blood. Flannery O’Connor emerged as a crucial and contemporaryRead MoreMary Shelleys Frankenstein: A Gothic Novel1595 Words   |  7 Pages Mary Shelly’s Frankenstein is one of the greatest Gothic novels to come out during the Romantic Period. Frankenstein is a prime example of what a Gothic novel should present to its reader through the genre’s twisted themes. Even though it was written in the Romantic period, Mary Shelley still wrote Frankenstein to be a Gothic work of literature. Many characteristics of Gothic novel can be seen within this novel. Mary Shelley’s outstanding novel Frankenstein is a prime example of a Gothic novelRead MoreFrankenstein, By Mary Shelley1650 Words   |  7 Pagesthe book of Frankenstein does one just think of a mythical science fiction book that really has no meaning? Frankenstein can have numerous meanings depending on how a person perceives it. Frankenstein can be analyzed into many themes; some say religion, feminism, or scie ntific symbolization, it all depends on ones own perception. When one analyzes further into Mary Shelly’s life and then interprets the novel it is obvious that is a sociological theme. One can simply assume that Mary Shelley createsRead MoreMonsters within a Young Girl’s Mind: Frankenstein by Mary Shelley1379 Words   |  6 Pages The interpretation of the young girl’s ghastly nightmare, fashioned by her own imagination derived the novel â€Å"Frankenstein: The Modern Prometheus.† Mary Shelley began, putting pen to paper reveling her cautionary tale, a moral lesson hidden within a horrifying story that would awaken thrill and terror in her audience. Mary felt that if this was not accomplished, the novel would not live up to its title â€Å"The Modern Prometheus.† She relates to geographic elements that are subsequent the French RevolutionaryRead MoreMary Shelley s Frankenstein - Original Writing1489 Words   |  6 Pagesrecurred, but I was unabl e to solve them (Mary Shelley’s Frankenstein).† Mary Shelley’s book, Frankenstein, parallels her own experiences. Shelley’s mother died in childbirth, and she was left â€Å"dependent on none and related to none.† Her father, William Godwin, abandoned his daughter emotionally when he remarried a woman who treated Mary poorly. Shelley often searched for an understanding of who she was. She did not have a mother to give her an education, so Mary taught herself by seeking answers to

Wednesday, May 6, 2020

The Journal Of Negro History Essay - 1680 Words

What I am analyzing about this research paper, I am going to talk about the African American Culture and the story am going to bring up is called Everyday use and an Literary Criticism called â€Å"The Journal Of Negro History†. First am going to talk about â€Å"Everyday Use† which it talks about a character girl name Dee saying she is reclaiming her heritage but she really actually rejecting it more violently than ever and by doing that she doesn t see how important her family culture is. On the next story â€Å"The Journal of Negro History† it talks about how the studies of African American Life and history and basically it mean that it really important to know your family heritage. During a fifty-three year span, on 1920-1973, Charles Harris was one of the most highly revered and a respected speaker. In his background in education, history, labor, and religion provided him a world-view of African-American life and culture which placed him in demand throughout the country. He wrote many of his speeches in a long hand and often delivered them from his draft. His speeches reflected a message, usually proving a glimpse of our heritage and what as an African American needed to do in order to better our lives. Brusseau 2 He believed in peaceful solutions and dedicated his life in forging the use of facts and truths in preservingShow MoreRelatedEffect of James Meredith on the American Society1081 Words   |  4 PagesIts been an interesting year so far, and it looks like it is about to get even more interesting (more about that in a moment). What I wanted to write about in this here journal of mine is a new brand of shoe that I just purchased; they are called Nike running shoes, and I love them. They fit well, are comfortable and seem like they will last quite a while. I just had to have a pair (I think Im the first one here at school to have them most of the other students have never even heard of them; NeanderthalsRead MoreBarbara Sizemore : An Effective School System Essay1636 Words   |  7 Pagesfellow educator, Sizemore helped create a desegregation model that displayed how whites overpowered African Americans within the school system (Sizemore, 1969, p.239). She argued that the sc hool curriculum did not efficiently teach African American history to students or highlight African American contributions to society, of which there were plenty to speak of. (Sizemore, 1990, p. 79). According to Bates and Wilson (1989), Sizemore designed an Algebra of African American Achievement Study that involvedRead MoreAfrican Americans And African American History959 Words   |  4 PagesAs African Americans we need to know the history of our ancestors in order to make the next generation better. African Americans need to know the struggles and hardships that our ancestors had to go through that pave the way for my generation and the generations after me. It is important to know how our ancestors had to endure slavery. If the older generation does not continue to pay homage to the history of our ancestors, the younger generation will lose sight of what our ancestors have been throughRead MoreJean Booker T. Washington. B. Dubois1358 Words   |  6 Pageswell. In 1885 he mi grated to Nashville, Tennessee to attend Fisk University (â€Å"W.E.B DuBois.†). While at Fisk, DuBois encountered irrational racism and Jim Crow laws for the first time. According to Derrick Alridge, DuBois focused â€Å"†¦ on philosophy, history, and poverty. It was at this point that he began to form his idea of the ‘talented tenth’—a cadre of college-educated blacks that would break down the institutional structures of American racism while elevating their race to a pinnacle of respectRead MoreSlavery And The Practice Of Slavery1176 Words   |  5 Pagesnarratives. To explain further, this is why the details and experiences that these ex-slaves gave in describing the institution of slavery and the practice of slavery are tremendously important because Virginia became a royal colony, the first in English history. However, the English kings were occupied with affairs at home, the Virginia house of burgesses was able to continue its functions and won formal recognition in the late 1630s. Thus, representative government under royal domain was assured. By 1641Read MoreSlavery During The Revolutionary War1388 Words   |  6 Pagestogether which soon led to them agreeing that they both opposed slavery. The only way to abolish slavery was to develop a program of gradual emancipation, in the legislative system. The American Revolutionary War was a turning point in the black history where George Washington came at realization that slaves should be free. The Revolutionary War was between Great Britain and the thirteen Great Britain colonies known as North America. It started in 1765 by the thirteen Colonies where theyRead MoreUnited States Vs. Brazil Race1244 Words   |  5 PagesElena Martinez University 175 5/1/2015 United States vs. Brazil race categorizing and history â€Å"Think about race in its universality. Where is your measurement device? There is no way to measure race. We sometimes do it by skin color, other people may do it by hair texture - other people may have the dividing lines different in terms of skin color. What is black in the United States is not what s black in Brazil or what s black in South Africa.†-Dr.Goodman, Race: The Power of an Illusion EarlierRead MoreThe Negro Movement1364 Words   |  6 PagesLooking back at the history of the culture that has risen from the ashes; one may be quite surprised just how far the African American culture has come. The progression of the African American culture is indeed one to be proud of. From cotton fields to Harlem, â€Å"The New Negro Movement†, sparked a sense of cultural self-determination, with a yearning to strive for economic, political equality, and civic participation. This was a movement that sparked a wide range of advancements in the African AmericanRead MoreThe Harlem Renaissance Poetry1097 Words   |  4 PagesCity called Harlem began to be the center of a group of talented African American artists, composers, poets, and dancers. This period of time, with all the literary works, music, art, and poetry coming out of the Black experience, was called the New Negro Renaissance, or the Harlem Renaissance. This was a time just after World War I when there was a gain hope hope that Whites and Blacks could coexist and appreciate the gifts each had to give, particularly in the arts. What united participants was theirRead MoreEssay about W.e.b Du Bois1004 Words   |  5 Pages W.E.B Du Bois nbsp;nbsp;nbsp;nbsp;nbsp;quot;One ever feels his two-ness. An American, a Negro; two souls, two thoughts, two warring ideals in one dark body whose dogged strength alone keeps it from being torn asunder.quot; This was how William E. B. Du Bois described how it felt to be a Negro in the beginning of the twentieth century in his book The Souls of Black Folk. W.E.B. Du Bois, was a black editor, historian, sociologist, and a leader of the civil rights movement in the United States

Product Development Strategy Volkswagen

Questions: 1.What led to Volkswagens past-orientated marketing campaign and to what extend did price play a part in the campaign? 2.What kind of quantitative and qualitative outcomes can be used to evaluate the success of campaign? 3.What were the impacts of the viral marketing activities used in this marketing strategy? To what extent do you think they may have had an impact in terms of pricing? 4.What role should marketing managers play in helping to formulate marketing strategies in line with business-level strategies in a large and diversified firm such as Volkswage? 5.How important do you think the social networking sites, such as facebook were in influencing the actions of Volkswagens past consumers in the Goodbye Citi Golf marketing campaign? Do you think these social networks did influence Volkswagens long term consumers in South Africa? Answers: 1. Volkswagen Citi Golf was launched by Volkswagen in South Africa in 1984. It was one of the best-selling cars in the history of South Africa. The concept to introduce a hatchback was to earn some extra money for Volkswagen. Citi Golf was a major success in Africa. The Citi Golf was one of iconic cars in South Africa and has been voted as The South Africa Motorist year on year. In 1994, this entry level car had only 4 models and by 2005 20 different models were offered to the customers. The market share was approximately 20% in this segment in 2005 (Claiborne Joseph, 2015). Citi Golf being one of the low prices segmented car. But the manufacturing of the car was not economically effective, due to which the production of the car has to be stopped. Apart from the economic factor, there were many other reasons which led to close the manufacturing of the car such as the safety standard were not as per standard and it was no longer satisfying. The production rules of Citi Golf were not longer as per the norms according to the South African Government. Due to these reasons, Volkswagen thought of replacing the car and bid goodbye for its service of 25years. The marketing campaign was designed with a creative idea to take the last ever Citi Golf for its final Journey through South Africa giving the whole nation to chance to bid goodbye. The marketing campaign was developed with the unique idea using the full range of different communication. The route map designed to ensure the fans of Citi Golf an opportunity to remind the unique value of the entry level-priced car that served several families for long time. The consumers were given a chance to sign goodbye on Citi and follow the whole event live online on their homepage of Citi Golf official website. There was also the use of Social media, such as the profile of Golf Citi were created on Facebook to keep all the customers updated about the event virtually. The Citi golf was more success due to certain reasons such as Aggressive Pricing Strategy, contact innovations, high resale value and low cost of ownership/running costs. The cars entry level pricing strategy became a unique symbol to the iconic brand in South Africa. This car did not only solve the problem of mobility but also was very affordable for the people living in South Africa. 2. The marketing campaign of Goodbye Citi Gold was huge a success. This campaign touched the emotions of lot of people. The City Golf tour reminded the memory of the car of lot of people. There are certain measures through which one can measure the marketing activities in a quantitative and qualitative perspective. The factors that come under Quantitative approach are: Exposure Awareness Preference The factors that come under Qualitative approach are: Liking Message Awareness Intention to buy The campaign has successfully used the above methods to measure the marketing campaign of Citi Golf. Qualtatitive Approach: Liking- Do the consumer liked the advertisement and the consumer relate to the advertisement. In the Citi Golf Campaign, the consumer not only but also realted to the advertisement emotionally. Message Awareness- The message that an advertisement was suppose to give should be clear to all its consumers. Intention to Buy- After the advertisement any of the consumers among the targeted audience interested in buying the product. Since, In Citi Gold Campaign, it was designed to bid the goodbye to all their consumers and to build their potential customers for their new launch car. Quantitative Approach: Exposure- The medium through which the campaign should reach out to all the target audience. This can be done through different ways of marketing such as print media, social media, blogs, viral marketing etc. In Goodbye Citi Golf campaign, there were several marketing media were used so that all the people can bid goodbye to their long served car. There were blog introduced, the homepage was made for the people who werent able to attend the live event. Awareness- The awareness is measured in terms of number of views that were increase through the campaign. In the campaign of Goodbye Citi Golf, there were lot of people who participated in the journey of Citi Golf. This campaign also earned the brand loyalty of the customers. Preference- This measure means that through the campaign how many of views actually turned into a potential customer. There no such tools that can measure the outcomes of the social media marketing apart from the how an customer gets attracted to any particular brands (Hoffman and Fodor, 2010). 3. Viral marketing is a marketing technique that induces websites or users to pass on the messages of marketing to other websites or users creating an exponential growth in the messages visibility and effects. Viral marketing can be a stand- alone marketing or a part of a larger marketing campaign. This kind of marketing can be used for both large as well as the small firms. This type of marketing can be more effective for the smaller size companies as it can be more cost effective than the traditional marketing. The various social media tools that are available such as Facebook, Instagram and Snapchat have helped the firms to create an effective viral marketing. With the number of users being increased day by day the amount of time spends on social media is also exceeding including time spent on emailing. This kind of marketing campaign can shift the focus of any product from the traditional email campaign to more creative social campaign. There are various advantage and disadvantages of viral marketing. The advantage include that they have low advertising costs, faster growth and rapid lead generations. The disadvantage of the viral marketing can be-currently, the exchange of emails is very high therefore the viral marketing messages can be viewed as a spam. This type of marketing can be considered as the negative marketing buzz. There arent any quantitative tools to measure the success rate of viral marketing (Wilson, 2000). Volkswagens long term objective was to be a global automotive leader by 2018. The unit sales of Volkswagen were increasing every year. Every year there were number of new cars were getting released from the group. There are nine different brands under the Volkswagen groups - they are Volkswagen, Audi, SEAT, Skoda, Bentley, Volkswagen Commercial Vehicles, Lamborghini, Bugatti and Scania. The high standard that were maintained by the group were recognized globally which has led to create its brand image and reputation for quality. The pricing strategy of Volkswagen has also assisted Volkswagen to increase its high brand value. The Volkswagens global market campaign helps in consumers perception of good values. Volkswagen launched Citi Golf in South Africa in the low budget car. The car was an entry level vehicle. However, being a low budget car it was getting difficult for Volkswagen economically manufacture this car. Due to which Volkswagen stopped it manufacture and stopped bringing these car in the market. The company used all kind of marketing tools such as viral marketing as well as the social media marketing to make the marketing campaign successful of Goodbye Citi Golf. This campaign was very emotional campaign for all the people living in South African. Being one of the longest served cars for 25years, people were personally associated with this car. The campaign used all the mode of media to ensure that all the people around the country can view the journey of Citi Golf live or through the videos. There were videos posted on Youtube, blog were written about the car and its journey. The Marketing also made a website dedicated to this campaign to ensure that everyone can be a part o f this campaign. This campaign helped Volkswagen in creating a brand loyalty among the people (Subramani and Rajagopalan, 2003). 4. A marketing manager looks after the marketing department of the organization. The marketing manager coordinates all the marketing activities for any product or service. They are one who identifies the potential customers, developing market research and designs all the marketing campaign. To design an effective marketing campaign of a product or a service, the manager needs to research demographics, various trends and execute the plan accordingly. All these kinds of advertisements online or offline print or verbal are the executed with the approval of the marketing manager. Every marketing plan should be different from other marketing plan, whether it is being designed for the existing user or for the new users. These marketing campaigns are the one which attracts the new customers to introduce any product or service. The manager need to use their experience of marketing and research as it directly affects the business in terms of sales (Moorman and Rust, 1999). There are several roles that a marketing manager needs to fulfill. They are: Managing all the marketing activities for the company. Developing the marketing strategies for the company according to the company objectives and goals. Create and publish all the marketing material according to the marketing plan. The responsibility of sales and marketing of any product or service is of marketing manager. To ensure that all the relevant company functions are informed about the marketing objectives of the company through an effective internal communication. Analyzing the potential and strategic partner relationships for the company marketing. Analyzing the competition in the market and their activities. Preparing or planning the online and print marketing campaigns for the company. Sales are also in scope of work of marketing manager. The manager along with his team needs to ensure that all the marketing plans should be effective enough achieve the sales targets of the organization (Richey, Kiessling, Tokman, and Dalela, 2008) In the larger firms such as a marketing manager along with their team would be segregated in their different line of cars. There would a marketing team who would be responsible for the marketing and sales of budgeted car, for medium ranged cars and one for luxury cars. Each team would be responsible for advertising the product in the marketing and ensuring that their product can stand out in the market among the products of competitors. The team also needs to check that the all the marketing plans are being executed as per the plan that was designed so that the sales rates can be increased (Williams, 2014). In the Goodbye Citi Golf, The marketing was given to long time marketing partner of Volkswagen. The marketing manager had to ensure that the companys objective of identifying its potential customer should be fulfilled with the marketing campaign that is designed for it (Anderson He, 2015). The team ensures that all mode of marketing are involved including the social media. 5. The car was one of the bestselling cars and the marketing team wanted that the whole country should get a chance to say goodbye. The car was specially designed for the South African people according to their demand and economic status. Social media was used by Volkswagens team to communicate not only with all their past customers but also to their potential customers. Volkswagen wanted to increase the potential influence of social media marketing and proving it to be a unique marketing campaign. The marketing was done through social media were Facebook, twitter and Youtube. The entire journey of Goodbye Citi Golf was covered by few sites (Yong Heng, 2013). The coverage of the event done through social media was a perfect chance to create a stronger brand image in the mindsets of potential customers (Saravanakumar and SuganthaLakshmi, 2012). There are lots of benefits of social media marketing for a brand to build its image among their customers. As per research, there are more than 51% of facebook fans and 67% twitter followers get attracted towards the brand and are most likely to buy the brands that they follow. The social media platform helps the companies to build a trust among their customers. People only buy the things from the brand that they trust. Trust, perceived usefulness of a product and intend to buy are directly correlated to each other. The trust perceives the product as useful which indirectly influences the buyer to intend to buy. Social media marketing helps in increase in brand recognition and also in enhancing the image of brand through the strong marketing plan and review that are provided by the other related customers. It also influences the purchase decision of any product, as all the benefits are listed on the blogs that are easily available online. It can also help in increasing the customer e ngagement through various contests available and few related blog that are being posted by the companies (Scott, 2015). With the same motive, the marketing through GoodBye Citi Golf was designed. This campaign is an example of how public relations can be used to create more or less publicity for free. There were several social media marketing tools were used to bring in the attention of all their existing and potential customers such facebook post, videos and blogs. These social media tools had the higher credibility in spreading the message loud and clear with no much of the cost that is needed. Reference Anderson, P.M. and He, X. Consumer behavior in East/West cultures: Implications for marketing a consumer durable. In Proceedings of the 1996 Multicultural Marketing Conference (pp. 3-8). (Springer International Publishing, 2015) Claiborne, C. B., and M. Joseph Sirgy. "Self-image congruence as a model of consumer attitude formation and behavior: A conceptual review and guide for future research." InProceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference, pp. 1-7. (Springer International Publishing, 2015). Goh, Khim-Yong, Cheng-Suang Heng, and Zhijie Lin. "Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content." (Information Systems Research 24, no. 1: 88-107, 2013) Helm, S. Viral marketing-establishing customer relationships by'word-of-mouse'.(Electronic markets,10(3), pp.158-161, 2000) Hoffman, D.L. and Fodor, M. Can you measure the ROI of your social media marketing?.(MIT Sloan Management Review,52(1), p.41, 2010) Jurvetson, S.,. What exactly is viral marketing.(Red Herring,78, pp.110-112, 2000) Moorman, C. and Rust, R.T.. The role of marketing.(The Journal of Marketing, pp.180-197, 1999) Richey, R.G., Kiessling, T.S., Tokman, M. and Dalela, V. Market growth through mergers and acquisitions: The role of the relationship marketing manager in sustaining performance.(Industrial Marketing Management,37(4), pp.394-406, 2008) Subramani, M.R. and Rajagopalan, B.,. Knowledge-sharing and influence in online social networks via viral marketing.(Communications of the ACM,46(12), pp.300-307, 2003) Scott, D.M.The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. (John Wiley Sons, 2015) Saravanakumar, M. and SuganthaLakshmi, T. Social media marketing.(Life Science Journal,9(4), pp.4444-4451, 2012) Wilson, R.F. The six simple principles of viral marketing.(Web Marketing Today,70(1), p.232, 2000) Williams, P. "Emotions and consumer behavior." (Journal of Consumer Research 40, no. 5: viii-xi, 2104)